Serghey Chuklanov is a multidisciplinary designer based in Portland, OR.

Exploring graphics, motion
and environmental design

Almave Agave Reimagined
Travel Portland
Lego World Play Day
APXNB Internet Archive
NIKE Paris 2024
SNKRS Cult Classics
Portland, Yours to Share
Music Millenium
BEECN
MUJI Portland
Illustrations

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Music Millenium

Rebrand Concept

The oldest record store in the Pacific Northwest sought a modern rebrand to stay relevant in the digital age. This project focused on creating a fresh, vibrant identity that honors the store’s rich analog heritage while appealing to contemporary music lovers.

The goal was to pay homage to the history of how we share music while embracing the present digitization of the industry. Imagery of sound waves, spinning vinyls and bright, punchy neon is used throughout the visual branding.

The logo itself is inspired by a speaker grill, disco ball, and dance floor.