The oldest record store in the Pacific Northwest sought a modern rebrand to stay relevant in the digital age. This project focused on creating a fresh, vibrant identity that honors the store’s rich analog heritage while appealing to contemporary music lovers.
The goal was to pay homage to the history of how we share music while embracing the present digitization of the inudstry.
The logo is inspired by a speaker grill, a disco ball and a dance floor.
Imagery of soundwaves, spinning vinyls and bright, punchy neon is used throughout the visual branding.