Serghey Chuklanov is a multidisciplinary designer
based in Portland, OR.

Exploring graphics, motion
and environmental design

Almave Agave Reimagined
Travel Portland
Lego World Play Day
APXNB Internet Archive
NIKE Paris 2024
SNKRS Cult Classics
Portland, Yours to Share
Music Millenium
BEECN
MUJI Portland
Illustrations

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Almave

Agave Reimagined

Following the successful launch of the Almave brand, we set out to extend the narrative of “Beyond Proof” into the new yearl with a new expression of the agave plant that’s so central to an actually delicious non-alcoholic tequila. It’s called Humo and is made with Espadin agave harvested from the foot of volcanoes in Puebla, Mexico. For those who appreciate the sippable details of the mezcal flavor over a more traditional tequila taste.

A campaign built around meaningful, elevated connection that never stops. A flavor full of nuance needed sophisticated visuals, from the color of the bottle and the words on the label to how we styled Lewis Hamilton across every photo and frame of video. We brought this to life through three immersive worlds, each with sensorial assets that inspired new ways and moments to introduce and enjoy Almave Humo.

We showed how new flavors can be central to new, deeper connections. This wasn’t just a campaign; it was a movement—a fresh perspective on N/A spirits that truly goes Beyond Proof.