Travel Portland

Designed for the Yours to Share campaign highlighting the distinctly unique neighborhoods of Portland, Oregon.

Creative Direction: Anythony Taylor
Art Direction: Sofia Villarreal
Design: Yuanyuan Su, Serghey Chuklanov

LEGO World Play Day

Recognizing that kids view the world with unparalleled creativity, we engaged them to explain the significance of play and its transformative power. With play under global threat, the LEGO Group and partners championed the creation of a UN-recognized International Day of Play, ratified in March 2024. Our mission was to celebrate its inaugural year.

We produced a short film featuring children from diverse backgrounds using LEGO bricks to create imaginative gifts for the world. Their creations and insights underscored the magic and necessity of play, supplemented by facts for adults. The campaign culminated in the first International Day of Play on June 11.

Creative Direction: Adam Long
Copy: John Vieira
Film Art Direction: Price Robideaux
Design: Yuanyuan Su, Serghey Chuklanov

APXNB
Internet Archive

The internet is a living being—one decaying at an alarming rate.

More than half of links in the last decade have suffered from link-rot*, and nearly half of the internet activity comes only from bots*. And with recent Ai developments, the databases we refer to daily are quickly becoming overrun by an algorithms understaning of the world.

It is clear that the digital landscape of our online world is changing rapidly—
The aim is to capture the zeitgiest of internet culture in physical form; imbuing each page with relevant contextualized content. Think memes, videos, music, gossip and everything else) with “paperlinks” (QR hyperlinks) to a database virtually free of link-rot.

APXNB is the Cyrillic word for archive,
taking inspiration from a personal cultural background.

*CLICK ON ASTERISK

Contextual elements allow the reader to use their smartphone to expand relavant information or continue a longer article.

“Paperlinks” can be anything from contextual information on the article, keywords, social media posts, comment sections etc.

An end-of-year issue encapsulates the best of each moAnth along with updated statistics, corrections, link updates and highlights etc.

SNKRS App
Cult Classics

A campaign for the SNKRS app reintroducing classic NIKE models with the Cult Classics campaign, inspired by iconic movie posters for timeless films with cult followings.

Creative Direction: Kenneth Weiglet
Art Direction: Sofia Villarreal

Design: Yuanyuan Su, Serghey Chuklanov, Tam Vo

Paris Olympics 2024

A campaign for the NIKE Air Max, Air Force One and Zoom Fly releasing alongside the Nike sponsered athletes competing with the upcoming shoes in the 2024 Paris Olympics.

Creative Direction: Jacy Weier

Art Direction: Sofia Villarreal
Design: Yuanyuan Su, Serghey Chuklanov,

Music Millenium

The oldest record store in the Pacific Northwest sought a modern rebrand to stay relevant in the digital age. This project focused on creating a fresh, vibrant identity that honors the store’s rich analog heritage while appealing to contemporary music lovers.

The goal was to pay homage to the history of how we share music while embracing the present digitization of the inudstry.

The logo is inspired by a speaker grill, a disco ball and a dance floor.

Imagery of soundwaves, spinning vinyls and bright, punchy neon is used throughout the visual branding.

BEECN Emergency Response

Public interface design study

A global emergency response system designed to mitigate the effects of climate change and aid in humanity’s survival during natural disasters — BEECN provides essential resources and life-saving support using a global communication system.

Inspired by the artwork Sky Ladder, BEECN is designed with a volumetric plasma combustion “display” to communicate basic information with global populations without a centralized network — using the sky as the visual interface.

A minimal, low-power app allows you to access Urbit for your computing needs while providing guidance on finding your local BEECN station or even ordering necessities to your location.

Illustrations

Various mediums

A series of prop pamphlets made for a short film about Portland’s house party scene

An interface screen display about the metaphysical body designed for a short film

An animation about personal growth based on five inital frames drawnby elementary school mentees

A Being Which Knows Nothing of Whim